President, BrandFX

Executive Management

Focus Area:

7601 Imperial Drive
Waco, Texas
United States
Office: 800-825-1085


Joining Time Manufacturing Company in 2018, Jerry Hatley is President of BrandFX, the company’s fiberglass division. Reporting Lance Reinhard, COO, Jerry is an energetic, determined and experienced sales and manufacturing leader. Before assuming his current position with the company, Jerry managed the integration of multiple acquisitions, along with previously held Versalift distributor locations into a cohesive Versalift Distribution Group that services the North American market. When Time Manufacturing Company acquired BrandFX, Jerry’s history of profitable growth leadership, and his significant manufacturing experience made him the choice to lead the fiberglass division.

Jerry has over three decades of experience in the manufactured products industry, with specific expertise in engineered materials and applications. Prior to joining Time Manufacturing Company, Jerry held executive positions with responsibility for commercial growth, operational excellence, supply chain, and technical services with leading companies in the metals industry. A Michigan native, Jerry attended the United States Air Force Academy, earned his Bachelor’s degree in International Studies at the University of Michigan-Dearborn and has working proficiency in German language.